Dunlop Britcar Endurance Championship 2017 – Callum Hawkins-Row and Team HARD
Britcar is the home of endurance racing in the UK. It combines a professional approach with a friendly paddock atmosphere providing ensuring that competitors and sponsors have an enjoyable and memorable experience.
The mix of Endurance and Sprint racing , offers an opportunity for young drivers to develop and provide the initial and subsequent steps necessary to becoming a paid professional.
The Team HARD-run RCIB Insurance Racing squad have announced their support of the reinvented 2017 Britcar running at least two teams who will be racing in the Ginetta GT4. Callum will be one of the youngest drivers to have competed in this prestigious championship and will be driving with Team HARD.
Team HARD are now finalising all livery and details for the new 2017 season so this is perfect timing. The team can build any package to suit and operates their own design and management programme in house for all on and off track activities.
There is an extensive and unique partnership package with numerous options that can be tailored to support your business aims. Headlined by the prestigious and growing Dunlop Endurance Britcar Championship we can tailor entry-level packages to comprehensive packages with easy monthly payments.
Partnership is more than sponsorship – A partnership goes far beyond just logos on a car and race suit. Whilst your logo will feature on Official posters for the Britcar Championship you could also benefit from brand promotion during pit lane walkabouts; on VIP team lanyards and on table centre pieces in VIP hospitality areas. In addition you could benefit from:
- Mass Media Exposure - Britcar Endurance will benefit from TV coverage at ever round in 2017 working with the long time supporter Pro-Active TV. In 2016 Britcar TV coverage amounted to over 42 hours of airtime across Sky Sports TV and Motors TV.
- Your company will be announced in an Official press release as a new partner to the whole team and an involvement in all of the Championships that Team HARD compete in - to include the VW Cup, British GT, VAG Trophy as well as the BTCC. Direct website links from our Team website and all associated websites
- You will be promoted via all social networks and introduced to each and every driver as an Official team partner (the collective following is huge) Team HARD is currently up to over 20 drivers who will all be potential ambassadors for your company. There is a huge following that is equal if not greater than any other team on the grid. This is all managed in house and gives Team HARD the maximum benefits for everyone involved. You will have access to all of this and we will work with you to make the most of this opportunity. There will be specific contacts to make this as seamless and as beneficial as possible.
- To have an agreed coverage on our Britcar car(s) as well as all of the other cars that Team HARD operate including the BTCC. The area of coverage is negotiable between us. In addition to the Brticar teams there are currently 2 British GT cars, 3 BTCC cars, 8 VW Cup cars and 8 VAG Trophy cars and this continues to grow. (NOTE- Britcar, the GT and BTCC championships benefit from extensive LIVE TV coverage)
- PR, media & social campaigns - Britcar has a strong presence on Facebook and Twitter and Britcar news and results will be published live during each round. In addition there are plans for regular video uploads to YouTube and this will allow the promotion of your brand message to a diverse audience of sports fans of all ages.
- Customer purchasing incentives, staff morale activities and prize giveaways including:
- VIP hospitality at iconic race circuits, including Silverstone and Brands Hatch. (extras available at cost),
- VIP invites to join us on one of our team track days on a suitable date throughout the season. (extra spaces available at cost)
- To have involvement with competitions and promotions throughout the season
- Driving-experiences that put you and your guests behind the wheel of a race car with a qualified instructor
- Demonstration laps from 16 year old Callum & passenger rides with experienced racing drivers.
- Stir up a buzz around your brand: with public appearances of Callum and the fabulous GT4 Car, with your branding, at exhibitions, shopping centres & other promotional events.
- Brand trust: grow the feel-good factor and trust in your brand for your customers with added corporate social responsibility (CSR) demonstrated by support of young up and coming talent and your investment in a teenager who has been described as ‘’ the total package, both on and off the track’’.
- Business Development: Team HARD Racing and all suitable staff to work to promote, introduce and aim to create revenue streams and therefore a return on investment. You will be introduced to all of our other relevant working partners for business opportunities and sales revenue streams to create the best return on investment and ultimately the most value for money.
As a business partner you will benefit from a unique and flexible package of options, dependant on your budget and preferences. Packages can be tailored to the uniqueness of your brand, products and services; to your commercial goals, staff morale and incentive programmes. If there is an idea or campaign that you have in mind beyond anything already described, we will find a way to accommodate it.
There are further benefits that will develop as we build together but as you can see this is a great value for money opportunity.
Contact us with your goals and budget and we will design a package specifically for you.